The fast advance of ISIS fighters in Iraq might have taken some by surprise, but it did not come unannounced.
As they staged their offensive on the ground, quickly conquering one town after the next, members of the al Qaeda splinter group launched an equally efficient public relations war — trumpeting their arrival on Twitter like the most social media-savvy marketing company.
The phenomenon of fighters taking their message to social media is not new, and the war in Syria has been fought over the control of narratives as much as of territory. The offensive in Iraq is opening up a new battlefield both on and offline, however. And, so far, ISIS militants have proved that they are absolute pros at the Twitter wars.